Work branding

The branding objective for Michael Bagley Photography was to convey the artist's talent in a warm, modern manner. This was done using a sans-serif typeface, organic forms and a two-color palette of silver and orange. The logo is composed of sail boats arranged in a lens-like circle, alluding to his specialty of sailing photography. Cards are printed on 100% recovered cotton with vegetable based low-VOC inks.

The website and WordPress-based blog build on this warm, modern aesthetic.